Sanrio and Honda Join Forces in Unexpected Crossover

Some of Sanrio's most popular characters are joining forces with Honda for an exciting new initiative, sharing both the thrill of motorsports and the importance of traffic safety with children and adults alike. This isn't the first time the two companies have teamed up, but it may be the most exciting. Rather than simply sharing vehicles boasting special Sanrio character-themed designs, this new collab will involve a high-speed endurance race set to take place this summer, along with fresh merchandise and special meetups for all types of fans.