GTA 6 Made $1 Billion in Its First Hour, Report Says
While word on the street is that Grand Theft Auto 6 has surpassed 39 million copies sold through pre-orders, an analysis of Take-Two Interactive's financial activity suggests the company generated $1 billion within an hour of pre-orders going live. Almost everyone expected Grand Theft Auto 6's release to post eyebrow-r...
While word on the street is that Grand Theft Auto 6 has surpassed 39 million copies sold through pre-orders, an analysis of Take-Two Interactive's financial activity suggests the company generated $1 billion within an hour of pre-orders going live. Almost everyone expected Grand Theft Auto 6's release to post eyebrow-raising numbers. However, generating $1 billion in revenue in just one hour is still an virtually unheard of achievement in today's gaming industry.
Original reporting appears on the publisher’s site.
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